Not everybody can be a designer and not every designer can be a good designer, there is a lot of difference between a good designer and a designer, In my view a designer who think and act according to what he thinks about the design can be a good designer.
Logo design generally provides the impression of a simple
graphic done without too much fuss, may be sometimes some logos are just text
based without any graphic accommodating them, so it does look quite an easy
task to design a logo, just open any graphic design creator software preferably
something that creates vector graphics and start playing with the text as you
type it. Create some uneven weird shapes (lunatic designers call it abstract
shapes, don’t listen to them) doesn’t this sound easy. It does sound easy, but
believe me logo designing is not that an easy job.
A good Logo Design Has Rich Color and Great font to go with it
To understand logo designing you need to understand what
logo designing actually is ! in a nutshell a logo design can be described as a
graphical representative of your business, so it does that kind thing but your
logo should represent the qualities of a good business too. it should convey
certain things like trust to the target audience, if a logo fails to convey
such things then its not worth to have such a logo or may be you shouldn’t call
it a logo.
So the question here arises what should a good logo design
be? And how it should be? There are many factors that play a major role in
defining a logo (do you still think that logo designing is an easy job?). First
thing what do you want to see in your logo, what is your vision for it, It
matters most. The kind of business or services that you provide, its something
that doesn’t need a genius to figure out that a logo should reflect the kind of
business the owner of the logo has, you can’t put a house roof on top of a tech
firm logo (believe me there are some people who would do this amazing mistake),
third thing is creativity in the logo design for which the designer of the logo
has to bear the maximum responsibility, there are other things like current
industry standards which is also an important factor because no one will be
interested in an outdated logo. Also last but not the least it should have a
sense of artistic touch to it.
About the Author :
I"m Arfath, logo designer / branding Expert founder of logoimpressive.com, we offer custom logo design services at affordable prices for small businesses.