If you are planning to start your business than the first thing that you will start with is creating a logo right ? Logo is the graphic representation of your company's image before your consumers, an outstanding logo means more trust worthy the brand, yes, its no rocket science. None will go and buy a product from a company that has amateurish logo as its graphical representative, so how do you get a logo design done ? simple answer hire a designer or cheap logo design agency and get your logo done BUT the quality of the logo depends in what format its created.
Some of the so called logo designers on the internet simply use template based logo design softwares like aaalogo or aurora logostudio (don't remember the exact name, sorry ) to create logos, the client likes it and they get a sale from it, perhaps charge $100. the client is all happy with his logo until he wants to get his business card printed with it and then comes the surprise......he doesn't have vector files that are necessary to be used on the business card if you use the png's and jpgs on the business card the image quality of your logo on the business card will go down, it would appear pixelated, you may somehow use that logo on business card but what about using it on a gaint banner perhaps a 20 feet banner your logo will be worn out if you use a jpg and stretch it.
Always create logos or tell your designers to create logos in softwares that can output vector file at the end of the project, with vector file you can increase or decrease the image without loss in quality, for me the best software is Adobe Illustrator, you can use Inkscape if you want something free.
Some of the so called logo designers on the internet simply use template based logo design softwares like aaalogo or aurora logostudio (don't remember the exact name, sorry ) to create logos, the client likes it and they get a sale from it, perhaps charge $100. the client is all happy with his logo until he wants to get his business card printed with it and then comes the surprise......he doesn't have vector files that are necessary to be used on the business card if you use the png's and jpgs on the business card the image quality of your logo on the business card will go down, it would appear pixelated, you may somehow use that logo on business card but what about using it on a gaint banner perhaps a 20 feet banner your logo will be worn out if you use a jpg and stretch it.
Always create logos or tell your designers to create logos in softwares that can output vector file at the end of the project, with vector file you can increase or decrease the image without loss in quality, for me the best software is Adobe Illustrator, you can use Inkscape if you want something free.
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